The Sales Academy
A complete, self-paced curriculum in how B2B sales, account management and the AE role actually work — written from first principles for people with no sales experience, and specialised in UK life sciences and health tech.
About 9.5 hours of reading. Begin with one complimentary foundation module, then choose the smallest route that serves the outcome you need.
A section stays shut until you can answer it, so you cannot skim to the end and call it read.
Cards you fumble come back sooner. The schedule is kept per item, not per module.
Role-plays and scenarios written to be spoken, then checked — because that is how the job is done.
Name the stage you are at and get the checklist and cheat sheets for that stage alone.
All 16 modules, 79 micro-lessons and every practice mode in one coherent path—from first principles to specialist field craft.
Choose a role or market and follow a deliberate sequence through the module library. Life Sciences and NHS selling are separate paths.
See all seven paths →Understand the job, build the commercial foundations and arrive at interview with something useful to say.
Follow a deal from first target through discovery, pipeline control, negotiation and close.
Build the commercial judgement needed for evidence-led, regulated and technically complex buying environments.
Learn how NHS money, stakeholders, evidence, compliance and procurement shape a commercial motion.
The interview playbook — story bank, question bank, role-plays and the offer conversation — written for candidates with no sales record.
02Core craftDiscovery, objections, negotiation and closing, drilled out loud until the words hold up under pressure.
03Specialist edgeBuild the market fluency to sell in regulated, evidence-led pharma, biotech, diagnostics and healthtech environments.
Start here — no experience assumed.
4 modulesWhat the job actually involves, who thrives, and the honest money reality.
Free · unlockedModule 09How your buyer’s company makes money, budgets and builds a business case.
LockedModule 10Listening, writing and presence — the raw skills under every technique.
LockedModule 11CRM literacy, the modern stack, AI, and data discipline.
LockedThe eight modules that take you to interview-ready.
8 modulesWhat sales actually is, every commercial role, and how salespeople are paid.
LockedModule 02The funnel, pipeline maths, forecasting and CRM discipline.
LockedModule 03ICP, outbound craft, and the qualification frameworks — MEDDPICC and friends.
LockedModule 04Discovery calls, methodologies, value and ROI, demos, multi-threading.
LockedModule 05Objection handling, negotiation and closing without tricks.
LockedModule 06Renewals, churn, NRR, expansion, account plans and QBRs.
LockedModule 07How the NHS and pharma actually buy — procurement, evidence, regulation.
LockedModule 08The interview itself: story-bank builder, question bank, role-plays and offers.
LockedThe same loop on every module.
A module runs about 36 minutes and teaches from first principles, with checkpoint questions you have to clear before the next section unlocks.
The trainer runs flashcards on spaced repetition, so due cards concentrate on what you fumble; re-take each module quiz until you are comfortably above 80%.
Write the module’s exercise from the learning plan, then answer two of its interview questions out loud, timed.
When an interview lands, run the cram protocol for that stage and re-read the cheat sheets the night before.
Reference, practice and the job search itself.
The four-week core curriculum, the daily twenty-minute habit, and the callback protocol.
283 spaced-repetition flashcards, 178 quiz questions and 48 role-play drills, tracked per module.
138 terms a candidate should not stumble on — roles, metrics, frameworks and UK health-tech vocabulary.
Pick the interview stage and get the prep checklist, with every cheat sheet in one place.
47 ready-to-use artefacts — cold emails, call scripts, objection talk tracks, job-search templates — each with a copy button.
50 questions drawn across the core curriculum, pass mark 85% — specialist modules are never examined.
The job-search playbook — target lists, outreach over mass applying, the no-experience CV, pipeline to offer.